Pineapple Leather Vegan Round Bag

Fashion designer turning pineapples into vegan purses

May 2019

Suzie talks pineapple leather, vegan fashion and reducing fashion industry waste!


Style File

May 2019

Our founder and designer Suzie caught up with FashioNZ to talk fashion, career and personal style!

Velvet Heartbeat Designer and Owner Suzie

Better Packaging Velvet Heartbeat

Better Packaging

Better Friends

January 2019

Since we started using their compostable post bags the delightful folks at Better Packaging have included us in their Better Friends listing - a great resource for ethical and sustainable brands who use their packaging too!

Good Magazine

Shopping Guide

January 2019

Good Magazine’s ethical summer shopping guide featuring Velvet Heartbeat!

Velvet Heartbeat Chloe bag and bandanas


Ethically Kate

Your Eco + Ethical Christmas Gift Guide For Stuff That Won't Be In The 'Giveaway' Pile Next Year

December 2018

Brilliant ethical shopping guide complete with exclusive discounts!

Skin by ecostore

Ultimate summer giveaway

December 2018

We were lucky enough to be included in the SKIN by ecostore Ultimate Giveaway and they profiled all the brands involved over on their blog!

SKIN by ecostore x Velvet Heartbeat

Mode and Methodology with Velvet Heartbeat Chloe Bag and Bandana

Mode & Methodology

Pineapple leather and rad zines

December 2018

Deep dive into everything Velvet Heartbeat with the fabulous Megan Blenkarne!

The Good Blog

How to Hustle your way to your own Brand: The Vegan Fashionista

October 2018

Find out how our founder Suzie ended up with her own brand!

The Good Blog Velvet Heartbeat Bardot Purses



October 2018

We had the pleasure of chatting with the delightful Augustė from aka Chocianaite Photography about building an ethical brand and working with vegan leather alternatives!

The Good Blog

We found the The Vegan ‘It’ Bag

October 2018

Check out the latest from The Good Blog! We had a chat about how we make our bags and the design process!


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Audrey Daybook

Issue 7, Empowered Women

September 2018

We got to give our two cents on one of our favourite topics - vegan leather!

Apparel Magazine

Radar: New Zealand Made

August 2018 - New Zealand Fashion Week Edition

We talked to Apparel Magazine about how and why we are New Zealand made

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Apparel Magazine August 2018 Velvet Heartbeat

Velvet Heartbeat The Good Trend ethically made vegan accessories

Eco Warrior Princess

12 Sustainable and Ethical Fashion Brands For Style-Conscious New Zealanders

August 2018

An exceptional collection of ethical brands including Velvet Heartbeat!

The Spinoff

Five great sustainable, ethical clothing labels – all made in NZ

June 2018

We were included in this excellent list of ethical New Zealand made brands!

Velvet Heartbeat ethically made vegan leather bags and accessories

Astrophe Magazine Hakamme Velvet Heartbeat

Astrophe Magazine


May 2018

We were lucky enough to be included in a dreamy shoot for Astrophe Magazine featuring the inspiring Emma Håkansson (@hakamme) and our Lola bag.  Thank you to Photographer: Simone Taylor

Ethically Kate

Velvet Heartbeat: Vegan + Ethical + Sustainable + Beautiful Bags

April 2018

The super inspiring Kate Hall of Ethically Kate dropped into the workroom to talk ethical fashion and she has written a beautiful article all about Velvet Heartbeat!

Ethically Kate Velvet Heartbeat vegan Chloe bag

Velvet Heartbeat ethically made vegan Chloe round bag

The Kind Bride

5 Vegan Gift Ideas For Your Bridesmaids

March 2018

Sweet gifts to get your bridesmaids including Velvet Heartbeat!

This is Meagan Kerr

November 2017


Postie, 17 Sundays and Velvet Heartbeat Clothing Haul