FAQ - Deadstock - Reducing Fashion Waste

I get asked a lot what do I mean by 'deadstock'? Basically it is second hand but unused materials that I source from all over the place. So it might be a partial roll or offcuts of fabric from a designer, old swatches from a fabric distributor, zips from a discontinued style, rummaging through a big bin of hardware at an emporium, rummaging through a trash can, craftspeople de-stashing, anything - if it's usable and cool I'll find it!

Any of these items have the potential of ending up in landfill as waste without even being used once. There is so much top quality fabric and hardware already in existence, it hardly seems necessary to manufacture new materials. And I actually like the way it shapes my designs, the final result of a style may not be the way I originally intended because I couldn't find a particular zip for example, but using what I could source takes the design in a new direction. Also, sometimes finding a particular fabric or piece of hardware might inspire a design, like the AJ bag - finding a small amount of large O-rings brought about the idea of a compact hobo style bag. Once all the rings are used up the style may need to evolve and that's pretty great.


According to Greenpeace, global clothing production doubled from 2000 to 2014. The average person buys 60 percent more items of clothing every year and keeps them for about half as long as 15 years ago, generating a huge amount of waste. Check out this article by The Balance for more stats Textile and Clothes Recycling Facts and Figures

I really feel it is first up to brands to lead the way in eco-conscious and ethical clothing production. This leads to consumers feeling compelled to make better and easier choices within their means. I'm very excited to take part in this year's Fashion Revolution Week 23rd - 29th April where we globally, as fashion makers and consumers demand more transparency from the industry - more on that soon!

Stay tuned to the blog for more information, tips and fun stuff to come - up next week I'll tell you about my cruelty free beauty favourites!

xx Suzie

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